Drag Queen for a Day
Strengthening Talents’ & Leaders’ Human Skills for the AI Era
We transform talent and leaders into drag queens to practise, experiment, and strengthen — in a safe space — the skills the AI era demands most: curiosity, creative thinking, leadership and social influence, and resilience amid uncertainty.
A carefully crafted experience at the intersection of business and art.
In Drag Queeen for a Day, we wonder what if…
… you could be someone completely different for one day?
… you were freed from all constraints present at work?
Strengthen Human Skills for the AI Era
AI is reshaping work: routine tasks are increasingly automated, leaving humans to navigate complexity, ambiguity, and constant change. Thriving in this environment requires distinctly human skills — curiosity, creative thinking, leadership & social influence, and resilience amid uncertainty. Yet spaces to explore and practice these skills freely are rare in today’s highly normed office environments.
Sources: WEF. (2025). Future of Jobs Report.
Transforming talents and leaders into drag queens for one day helps companies to:
Unlock talents’ full potential
Talent potential is often not fully realized — not only because organizations fail to provide the right environments, but also because many individuals lack the confidence to take space and be visible. Dedicated, safe training spaces give talents the opportunity to practise courage, take risks, and strengthen their professional positioning.
Provide training with lasting impact
For sustainable learning impact and behavior shift, truly human skills must be trained and practiced in immersive, embodied experiences in groups — not just studied on a screen.
Drag as an art form has long created courageous spaces for experimentation — inviting creativity, curiosity, and the freedom to challenge norms
Drag Queens are Community Leaders & Role Models
Drag is an art form coming from a marginalized community. Drag artists and LGBTQ+ people have always had to navigate complex, ambiguous, and hostile environments — relying on community spaces and belonging, resilience, empathy, and social influence to thrive.
Drag Queens are Fierce Performers
Drag is performance at its most embodied: commanding presence, experimenting with identity, and holding an audience’s attention. These lived practices of impact, adaptability, and courage can’t be learned from theory — they have to be experienced, practised, and anchored in the body.
Drag Queens are Creative Powerhouses
Drag queens are masters of creativity and reinvention. By designing bold personas and bringing them to life, they demonstrate how hidden potential can be activated and celebrated. The same process helps business talents step out of conformity, practise visibility, and turn their own potential into performance.
This is the
Drag Queen for
a Day Experience
1 Virtual Preparation Call (1h)
1 Workshop Day (9h)
10-12 Participants
2 Hosts
5-6 Drag Makeup Artists
All pictures are by @seliv.photo by Livia Eichenberger, captured during our pilot run with 9 talents and leaders from marketing, hr, consulting, project management, executive coaching, event management.
We ask our particpants to reflect and design an own drag character.
We meet in a club with a real stage, mics and show effects to create an alternative, safer world for exploration.
We reflect in groups. We’re all students and teachers. Empathic listeners. Courageous and vulnerable contributors.
Our drag artsists transform everyone into a drag queen. 2h. 1:1. An intimate dialogue between business and art.
We play to explore our embodied cognition.
Once in character, we work. We design the exercises according to your business need.
We celebrate each other. We celebrate being courageous.
Who is part of Drag Queen for a Day?
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Talents & Leaders
CA. 10-12 PARTICIPANTS
Tailored to the needs of talent or leadership programs. For talents and leaders from any function and industry with a curious mind.
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Betty Business
HOST
Business Queen: HSG graduate, management consultant and drag queen with the mission to bring more pink & glitter to the business world.
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Milky Diamond
HOST
Queen of the Scene: One of Switzerland’s most successful drag queens. Producer, moderator and performer. Has been giving drag workshops for newcomer drag queens for 5 years.
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Various Drag Queens
DRAG MAKEUP ARTISTS
Every workshop participant will receive a full drag makeup done by our talented drag makeup artists.
The artists will differ in each edition of the workshop based on availability.
Contact us to transform your Talents and Leaders into Drag Queens for a Day
FAQ
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Yes. The preparation consists of the following:
participating in a 1h virtual preparation call (can be recorded for those that can’t make it)
designing an own drag character (can take 0.5-2h, depending on willingness to invest in this step)
preparing a 2 min pitch
Everything will be explained in the preparation call and shared via email ahead of the workshop day.
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The offer includes a wig and a gown for the duration of the workshop. Participants are more than welcome to bring their own wig and costume if they have a specific concept in mind that they would like to realize!
If participants want to wear high heels, they have to organize them themselves. Participants should be aware that walking in high heels may be difficult and does not support the purpose of the workshop.
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No, each participant will be painted by a drag makeup artist.
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No. It is essential that all participants remain fully present throughout the workshop so they can disconnect from everyday office constraints and fully immerse themselves in the experience.
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The workshop can be delivered in English, German, or Swiss German.
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This experience is all about drag queens. Regardless of participants’ gender, everyone will be transformed into a drag queen.
If you’re interested in exploring a Drag King for a Day workshop instead, simply fill out the contact form — we’ll be happy to discuss how to make it happen.
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Insurance is in the responsibility of the participant / buyer of the workshop.