Drag
Queen
for a Day
An Embodied & Transformational Perspective Change for Talents & Leaders to Practice AI-Era Skills
In the AI Era, Human Skills Are the New Differentiator
Curiosity
Creativity
Leadership &
Social Influence
Resilience amid
Uncertainty
Future skills identified in the Future of Jobs Report 2025 by the WEF
The Problem:
Decades of Corporate Culture Have Normed and Deformed our Human Skills.
That’s why, we wonder what if Talents & Leaders…
-
![Person in an workshop setting in a club presents an object]()
... could be someone completely different?
-
![Betty Business is pointing at the rules defined by the Drag Queen for a Day participants]()
... were freed from all constraints present at work?
Our Approach: Transforming Talents & Leaders into Drag Queens
-
![Betty Business and Milky Diamond welcoming the Drag Queen for a Day Participants on the stage of Labor Bar in Zurich]()
We meet in a club
-
![Drag Queen for a Day participant presenting her drag name to the other participants]()
Participants design an own Drag Character
-
![Drag Makeup Artist explaining the makeup concept to their workshop participant that they are about to paint]()
Drag Makeup Artists transform participants into Drag Queens (incl. wig & costume)
-
![Workshop participant beingtransformed into a drag queen]()
Everyone can be a drag queen
-
![Workshop participants discuss in a circle dressed as drag queens]()
We reflect in groups
-
![Workshop participant with blue eye makeup and purple gown exploring movement]()
Participants embody a Drag character
-
![A workshop participant sits confidently on stage as a result of the workshop experience]()
We conduct tailored exercises
-
![A very happy workshop participants shows her partcipation certification to celebrate leaving the comfort zone]()
We celebrate being bold
-
![Betty Busines and Milky Diamond together host the Drag Queen for a Day Experience]()
Hosted by Betty Business & Milky Diamond
"Looking at yourself in the mirror and not recognizing yourself anymore is an extremely liberating and powerful feeling that makes different behaviors possible."
Betty Business, Host of Drag Queen for a Day
Breaking Talents & Leaders free from their roles helps to:
-
Corporate office floors reinforce existing patterns. They are rarely spaces for radical questioning, creativity and experimentation when it comes to human skills needed in the AI era.As Drag Queens participants can freely explore roles, skills and behaviors what is usually quite limited such as curiosity, creativity, social influence, and resilience.
-
Many talents lack the confidence to take space and be visible in large organisations.Drag is inherently empowering. Its history is deeply rooted in enabling queer people to confidently celebrate and express their full identity.
Drag Queen for a Day provides a safe training space for talentsto practise courage, take risks, and step into visibility.
-
Corporate trainings are often heavily based on self-paced online learnings, neglecting the body and groups as learning resources.Drag Queen for a Day is an immersive and embodied group experience participants will never forget. It creates connection and employs tools that are directly applicable in the business context.
Offers: Get the full experience or choose a low-barrier offer
The Full-Day Transformation Experience
For groups (max. 12 people, EN / DE) of Talents or Leaders from any function, gender, sexual orientation, skin tone and age with a curious mind
Full Drag Queen transformation for every participant by our Drag Makeup Artists
Tailored activities
9h
Hosted in a club
Facilitated by Betty Business and Milky Diamond
Teaser Workshop
Presentation combined with interactive exercises
30 / 40 / 60 min (EN / DE)
Facilitated by Betty Business
Keynote
Thought-provoking presentation
20 min (EN / DE)
Presented by Betty Business
Feedback from our pilot run participants
-
![Executive coach transformed into a drag queen on the stage]()
"I absolutely loved the playfulness of Betty‘s drag queen workshop, it enables & encourages learning beyond the obvious. A powerful and surprisingly freeing experience. Drag is a great approach for leaders & talents to realize that leadership, like identity, is not fixed, it’s something one can consciously shape & develop.”
Dr. Christiane Zerfaß, Executive Coach
-
![Pilot run participant on the stage presenting]()
”The playful yet powerful task to shape a drag persona for that day made me reflect which of my strengths and talents I want to put more „front and center stage“. Being transformed by a true drag artist was a very beautiful and gentle process - and this beauty holds a lot of the magic: looking in the mirror afterwards and becoming familiar with new looks also starting to move my face, becoming familiar with new features and how to use them was all save because I had been turned into a beautiful drag queen. Growing into something new with Betty Business, Milky Diamond and crew is impactful - and fun. Recommended for everyone who asks how they and their team might become better transformers in an ever-changing world.”
Dr. Christine Solf, Accenture Munich Innovation Hub Director
-
![Pilot run participant admiring her freshly completed drag look and costume in the mirror]()
"It was such a joy to take part and getting to know my drag persona Dizzy Mystic and learning from all of you was truly special 🥰 The atmosphere that you created was wonderfully welcoming, generous, and supportive. I felt encouraged every step of the way and deeply appreciated how open everyone was in sharing their own experiences. It meant a lot to be guided by such inspiring individuals and to be part of a space where creativity, identity, and transformation are celebrated so wholeheartedly"
Dizzy Mystic, Senior Talent Acquisition & People Development Manager
-
![A pilot run participant transformed into a drag queen looks at the camera in deep self reflection]()
"Thank you so much for the amazing and unforgettable day we shared; full of learnings, full of generosity, spontaneity, acceptance, fun, respect and deep thoughts. It was one of the most fascinating experiences I've ever had and its impact is positively real on me. On the other hand, I never felt so beautiful and bold as I always wished. My inner "Libertad" came to life for the first time, I could see her, not just feel her inside me. Thank you for making this happen. A special thanks also to my adorable, thoughtful, creative, detailed and caring make up artist. Third Kylie is simply a gem of a person, a brilliant artist and a genuine soul."
Libertad
-
![Pilot run participant dressed as a drag queen on stage during the performance exercise]()
"I loved the Talent & Leadership Workshop by Betty Business & Milky Diamond — it was utterly transformative, fun, and deeply empowering. Breaking out of everyday roles into drag unlocked new views, creativity, and confidence that I’ll carry into my leadership journey. A truly unforgettable, insightful experience!"
Miss Alignment
-
![Pilot run participant cheerfully smiling a the camera transformed into a drag queen]()
"The best workshop ever 😊❤ Transformative and energizing! This workshop goes beyond technique—it helps you rediscover your hidden strengths and shine with confidence. A perfect blend of creativity, human connection, and actionable strategies for improving presence and impact in the workplace."
Paulina, Event Planner
Offers: Get the full experience or choose a low-barrier offer
-
![]()
The Full-Day Transformation Experience
- For groups (max. 12 people, EN / DE) of Talents or Leaders from any function, gender, sexual orientation, skin tone and age with a curious mind
- Full Drag Queen transformation for every participant by our Drag Makeup Artists
- Tailored activities- 9h
- Hosted in a club
- Facilitated by Betty Business and Milky Diamond -
![]()
Teaser Workshop
- Presentation combined with interactive exercises
- 30 / 40 / 60 min (EN / DE)
- Facilitated by Betty Business -
![]()
Keynote
- Thought-provoking presentation
- 20 min (EN / DE)
- Presented by Betty Business
Feedback from our pilot run participants
-
![Executive coach on stage transformed into a drag queen giving a presentation]()
"I absolutely loved the playfulness of Betty‘s drag queen workshop, it enables & encourages learning beyond the obvious. A powerful and surprisingly freeing experience. Drag is a great approach for leaders & talents to realize that leadership, like identity, is not fixed, it’s something one can consciously shape & develop.”
Dr. Christiane Zerfaß, Executive Coach
-
![A senior leader in innovation consulting flourishing with impactful presence on stage due to the liberating feeling of being a drag queen]()
”The playful yet powerful task to shape a drag persona for that day made me reflect which of my strengths and talents I want to put more „front and center stage“. Being transformed by a true drag artist was a very beautiful and gentle process - and this beauty holds a lot of the magic: looking in the mirror afterwards and becoming familiar with new looks also starting to move my face, becoming familiar with new features and how to use them was all save because I had been turned into a beautiful drag queen. Growing into something new with Betty Business, Milky Diamond and crew is impactful - and fun. Recommended for everyone who asks how they and their team might become better transformers in an ever-changing world.”
Dr. Christine Solf, Accenture Munich Innovation Hub Director
-
![Black and white photo of a woman with voluminous, curly blonde hair, wearing a patterned top, touching her face with her left hand, and looking thoughtfully to the side.]()
"It was such a joy to take part and getting to know my drag persona Dizzy Mystic and learning from all of you was truly special 🥰 The atmosphere that you created was wonderfully welcoming, generous, and supportive. I felt encouraged every step of the way and deeply appreciated how open everyone was in sharing their own experiences. It meant a lot to be guided by such inspiring individuals and to be part of a space where creativity, identity, and transformation are celebrated so wholeheartedly"
Dizzy Mystic, Senior Talent Acquisition & People Development Manager
-
![Woman with pink hair and dramatic colorful makeup, wearing a purple furry coat, posing against a dark background.]()
"Thank you so much for the amazing and unforgettable day we shared; full of learnings, full of generosity, spontaneity, acceptance, fun, respect and deep thoughts. It was one of the most fascinating experiences I've ever had and its impact is positively real on me. On the other hand, I never felt so beautiful and bold as I always wished. My inner "Libertad" came to life for the first time, I could see her, not just feel her inside me. Thank you for making this happen. A special thanks also to my adorable, thoughtful, creative, detailed and caring make up artist. Third Kylie is simply a gem of a person, a brilliant artist and a genuine soul."
Libertad
-
![A person with voluminous hair and dramatic makeup holding a microphone and a notepad on stage.]()
"I loved the Talent & Leadership Workshop by Betty Business & Milky Diamond — it was utterly transformative, fun, and deeply empowering. Breaking out of everyday roles into drag unlocked new views, creativity, and confidence that I’ll carry into my leadership journey. A truly unforgettable, insightful experience!"
Miss Alignment
-
![]()
"The best workshop ever 😊❤ Transformative and energizing! This workshop goes beyond technique—it helps you rediscover your hidden strengths and shine with confidence. A perfect blend of creativity, human connection, and actionable strategies for improving presence and impact in the workplace."
Paulina, Event Planner
Get in touch!
Fill out the form below to schedule an initial meeting where we can get to know each other to create a tailored offer.
Need more Insights into the Experience?
or
Keep scrolling down
The Full Experience of
Drag Queen for a Day
All pictures are by @seliv.photo by Livia Eichenberger, captured during our pilot run with 9 talents and leaders from marketing, hr, consulting, project management, executive coaching, event management.
We meet in a club with a stage, microphones and show effects.
Resilience Amid Uncertainty
Curiosity
Presence
Psychological Safety
-
Club lights, artificial fog, music and Labor 5’s rough industrial atmosphere remove our participants from their office reality and create psychological distance from everyday roles and expectations. In that distance, new behaviours and expressions become possible.
Clubs are spaces that temporarily suspend everyday expectations, roles and hierarchies. For queer people in particular, clubs are safer spaces for identity exploration in a society that often polices or erases queer expression. In these spaces, queer people try out identities and expressions and collectively establish their own culture, without having to justify themselves or be judged against societal norms.
In Drag Queen for a Day, we leverage this mental space of freedom. We define our own rules and expectations for the day and uphold them consistently in our facilitation so that everyone can feel safer and empowered to courageously explore and experiment.
We actively integrate the clubs’ infrastructure like the dancefloor or the stage into our exercises. In our pilot run, for some of the participants, this was the first time that they experienced being on a stage and holding a microphone while standing in spotlights.
We ask our participants to design their own drag character.
Creativity
Curiosity
Leadership & Social Influence
Human Branding
-
Unlike acting, drag is not about playing a completely different character. It is a deliberate construction of a character that in some way relates to its designer.
It is a character that is freed from what limits its designer in their everyday life and explores potential or fantasy versions of its designer.
To achieve this, our participants must deeply reflect on which parts of their regular personality and behaviour they wish to keep, and what they would love to explore that they usually cannot. They then define how those traits translate into a tangible and powerful human brand.
Especially within large organisations where visibility and sharp positioning are important, learning how to design a strong personal brand is a valuable tool that extends far beyond the drag experience.
Our drag artists transform everyone into a drag queen with makeup, wig and costume. 2h. 1:1. An intimate dialogue between business and art.
Curiosity
-
After 2h of makeup, our artists fit a wig and complete the transformation with a glamorous costume.
The participants will look at themselves in the mirror and barely recognize themselves.
In our pilot run, this was a magic moment.
People started to behave differently.
They put aside their everyday mask. They were fascinated by their new mask and curious what they could do with it.
Our pilot run has shown that the 2h with our drag makeup artists are also a lively exchange between two very different worlds. Our participants are carefully painted by young drag artists that we select based on their makeup talent and personality.
A drag transformation is an exciting and relevant experience people from any gender, sexual orientation, age or skin tone.
We reflect in groups.
Vulnerability
Curiosity
Leadership & Social Influence
Empathy
Psychological Safety
Resilience amid Uncertainty
-
It is important to us that Drag Queen for a Day is not just about looks and costumes. The costume is a productive tool. It lowers inhibition and by that fosters open and vulnerable conversations.
In the group, we reflect on the performativity of roles, hierarchies, and behaviors. We explore factors that negatively influence performance, such as shame, as well as those that support it, such as the feeling of love.
In this setting, participants and hosts meet on equal footing. Everyone is both student and teacher. Everyone is an empathetic listener. Everyone is a courageous, vulnerable contributor of perspectives, experiences and feedback.
Our participants embody their drag character.
Leadership & Social Influence
Creativity
Presence
Resilience amid Uncertainty
Curiosity
-
Under the weight of the wig, drag lashes, makeup, and costume, participants’ regular movement patterns, gestures, and postures are naturally disrupted.
As participants adapt, the body begins sensing: what feels good and what doesn’t?
We prompt participants to explore extremes within the safety of the workshop. By pushing movement, posture and gesture to the maximum, participants can sense physical and emotional limits. They can also directly observe how others respond.
Only once these extremes have been embodied and felt, are participants able to intentionally integrate them into their behavioral repertoire. Toning things down in everyday life becomes possible because the body now knows the full range.
We work with the drag character.
Presence
Curiosity
Presenting
Creativity
Resilience amid Uncertainty
Leadership & Social Influence
-
Acting through the embodied drag character, participants feel safer being bold, trying new behaviors (e.g., taking space), and saying things they would usually hold back. The logic behind this is simple: If something fails, it is the drag character that fails and not the participant’s everyday professional identity.
Potential exercises:
Short presentations
Co-creation of an idea
…
Working in groups allows participants to directly sense their peers’ reactions, reactions that are often far more positive than expected.
Last but not least: We have fun. We celebrate each other. We celebrate being courageous.
Leadership & Social Influence
-
These days, pressure is constant.
Especially in times like these, having fun and not taking everything, including ourselves, too seriously is important.
In Drag Queen for a Day, we have fun while not forgetting about business relevance and depth.
We experiment and observe how others respond.
We give feedback, feedback that comes from a place of love and warmth.
We celebrate leaving the comfort zone, showing courage, and stepping into the role of a drag queen for one day. This helps anchor the experiences and reflections in the long term.
Every participant receives a personalized certificate at the end.
If you would like this special moment to be professionally captured for your talents and leaders, we are happy to include our photographer, Livia Eichenberger, in the offer. Livia took all pictures that are published on this landing page.
Betty Business
Co-Host, in charge of business relevance
The Business Queen
Betty Business is not the usual drag queen that sings, dances or lip-synchs. Instead, she has a business degree from the University of St.Gallen (HSG), works as a management consultant and is determined to bring more pink & glitter to the business world.
Pink & glitter are metaphors for more authenticity, fun and questioning norms in the business world.
Motivation for the workshop
Betty Betty Business participated in Milky Diamond’s Drag Workshop in 2022. The workshop has not only introduced her to the crafts behind doing drag but also boosted her performance out of drag in business and in private.
With Drag Queen for a Day, she wants to provide business people with the same empowering experience.
Milky Diamond
Co-Host, delivers performance expertise
The Performance Queen
Milky Diamond is one of Switzerland’s most popular Swiss drag artists. For over a decade, she has been dazzling audiences with her shows & event hosting, released music, led workshops for newcomer drag queens, and produced acclaimed drag productions. Regularly featured in Swiss media, Milky co-produces events such as Heaven Drag Race and Drag Fest Switzerland, significantly shaping the Swiss drag scene.
Motivation for the workshop
As a teenager, Milky Diamond admired Lady Gaga. When she learnt that Lady Gaga’s real name is Stefani and she had been a regular girl before, Milky felt empowered to become a star herself. With her workshops for newcomer drag queens, she wants unlock the star that is in within everyone. Meeting Betty Business, she realized that her lessons are also relevant for business people.
Curious to transform your Talents & Leaders into Drag Queens for a Day?
FAQ
-
Drag Queen for a Day is for people from any gender, sexual orientation, age or skin tone.
We believe that the mechanism of designing a drag character, being visually transformed into someone completely else, tackling vulnerability, exploring the body as a resource and stepping into unknown territory is highly valuable and relevant for every corporate talent and leader.
Additionally, drag makeup differs distinctly from everyday or regular glam makeup looks. So even regular heavy makeup users will enjoy a once in a lifetime transformation.
-
Yes. The preparation consists of the following:
participating in a 1h virtual preparation call (can be recorded for those that can’t make it)
designing an own drag character (can take 0.5-2h, depending on willingness to invest in this step)
preparing a 2 min pitch
Everything will be explained in the preparation call and shared via email ahead of the workshop day.
-
The offer includes a wig and a gown for the duration of the workshop. Participants are more than welcome to bring their own wig and costume if they have a specific concept in mind that they would like to realize!
If participants want to wear high heels, they have to organize them themselves. Participants should be aware that walking in high heels may be difficult and does not support the purpose of the workshop.
-
No, each participant will be painted by a drag makeup artist.
-
No. It is essential that all participants remain fully present throughout the workshop so they can disconnect from everyday office constraints and fully immerse themselves in the experience.
-
The workshop can be delivered in English, German, or Swiss German.
-
This experience is all about drag queens. Regardless of participants’ gender, everyone will be transformed into a drag queen.
If you’re interested in exploring a Drag King for a Day workshop instead, simply fill out the contact form — we’ll be happy to discuss how to make it happen.
-
Insurance is in the responsibility of the participant / buyer of the workshop.
-
No. We take this point very seriously.
Milky Diamond and Betty Business are both drag artists themselves that are deeply purpose driven and stand up for LGBTQ+ people.
With Drag Queen for a Day we create new opportunities for queer artists to get paid fairly for their art and skills, which makes us proud.