Drag Queen for a Day

Strengthening Talents’ & Leaders’ Human Skills for the AI Era

We transform talents & leaders into drag queens to practise, experiment, and strengthen - in a safe space - the skills the AI era demands most: curiosity, creative thinking, leadership & social influence, and resilience in uncertainty.

We are guided by curiousity & play: What if…

you could be someone completely else for one day?

you were freed from all constraints present at work?

Transforming talents and leaders into drag queens for one day helps companies to:

Strengthen Human Skills for the AI Era

AI is reshaping work: routine tasks are increasingly automated, leaving humans to navigate complexity, ambiguity, and constant change. Thriving in this environment requires distinctly human skills — curiosity, creative thinking, leadership & social influence, and resilience in uncertainty.


Sources: WEF. (2025). Future of Jobs Report.

Provide trainings with lasting impact

For sustainable talent development impact and talent behavior shift, truly human skills must be trained and practiced in immersive, embodied experiences — not just studied on a screen.

Unlock talents’ full potential

Talent potential is often not fully realized — not only because organizations fail to provide the right environments, but also because many individuals lack the confidence to take space and be visible. Dedicated, safe training spaces give talents the opportunity to practise courage, take risks, and strengthen their professional positioning.

Drag as an art form has a rich history in shaping courageous places for experimentation, being creative, vulnerable and questioning / reinventing norms

Drag Queens are Community Leaders & Role Models

Drag is an art form coming from a marginalized community. Drag artists and LGBTQ+ people have always had to navigate complex, ambiguous, and hostile environments — relying on community spaces and belonging, resilience, empathy, and social influence to thrive.

Drag Queens are Fierce Performers

Drag is performance at its most embodied: commanding presence, experimenting with identity, and holding an audience’s attention. These lived practices of impact, adaptability, and courage can’t be learned from theory — they have to be experienced, practised, and anchored in the body.

Drag Queens are Creative Powerhouses

Drag queens are masters of creativity and reinvention. By designing bold personas and bringing them to life, they demonstrate how hidden potential can be activated and celebrated. The same process helps business talents step out of conformity, practise visibility, and turn their own potential into performance.

We ask our particpants to reflect and design an own drag character.

We meet in a club with a real stage, mics and show effects to create an alternative, safer world for exploration.

We reflect in groups. We’re all students and teachers. Empathic listeners. Courageous and vulnerable contributors.

Our drag artsists transform everyone into a drag queen. 2h. 1:1. An intimate dialogue between business and art.

We play to explore our embodied cognition.

Once in character, we work. We design the exercises according to your business need.

We celebrate each other. We celebrate being courageous.

PEOPLE: Target audience, hosts & drag makeup artists

  • Black background with text in bold pink letters saying "the participants"

    Target audience for this learning experience:

    Ca. 10-12 talents or leaders per run of the experience

    Tailer to the needs of talent or leadership development. For talents and leaders from any function and industry with a curious mind.

  • Betty Business

    HOST

    Business Queen: HSG graduate, management consultant and drag queen with the mission to bring more pink & glitter to the business world.

  • Milky Diamond

    HOST

    Queen of the Scene: One of Switzerland’s most successful drag queens. Producer, moderator and performer. Has been giving drag workshops for newcomer drag queens for 5 years.

  • Various Drag Queens

    DRAG MAKEUP ARTISTS

    Every workshop participant will receive a full drag makeup done by our talented drag makeup artists. It takes a while to look gorgeous, this will be your opportunity to have a very personal exchange, e.g. on how to prepare for performances.

    The artists will differ in each edition of the workshop based on availability.

Get in touch

 FAQ

  • Yes. The preparation consists of the following:

    • participating in the 1h virtual preparation call

    • answering some self-reflection questions

    • designing an own drag character

    • preparing a 2 min pitch introducing your drag character

    Everything will be explained in the preparation call and shared via email ahead of the workshop day.

  • The offer includes a wig and a gown for the duration of the workshop. You are more than welcome to bring your own wig and costume if you have a specific concept in mind that you would like to realize!

    If you want to wear high heels, you have to organize them yourself. Please be aware that walking in high heels may be difficult and does not support the purpose of the workshop.

  • Insurance is in the responsibility of the participant.

  • Please leave a comment in the registration form regarding your dietary restrictions.

  • No! Each participant will be painted by an experienced drag makeup artist.

  • No, it is essential that everyone will be fully present and free from everyday office constraints.

  • The course can be conducted in Swiss German, German or English

  • This experience is all about drag queens. If you’d like to be drag king for a day, send me a message, I plan to reach out to drag kings and do a drag king for a day experience with them at some point in the future.